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Media Buy Times – Media Buying Podcast for Media Buyers by Media Buyers

Covering the hottest topics in media buying

Adding TV to Media Mix for Brand Search Benefits

TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search Benefits

Multitouch Attribution for Online Marketing Podcast

Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing Podcast

Direct Response TV 101 Podcast

Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast

Is TV Really Dead? Podcast

While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast

TV Media Response Attribution Podcast

For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution Podcast

Digital Marketing and Multi-touch Attribution Podcast

Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution Podcast

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