TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even millennials. In this podcast we’ll discuss the impacts that TV has on brand search, category search, and more. Please leave a review for us on iTunes and check out our other podcasts at mediabuytimes.com!

Management Science study on TV’s impact on search: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2265012