While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping to a degree that would cause direct response advertisers to sweat. Brand advertisers may be worried about marginal percentage decreases in audience delivery, but audiences are still massive and can deliver tremendous website traffic. In fact, with brand advertisers moving budgets out of TV, inventory availability for remnant placement may improve.
Check out graphs for the campaigns discussed here: